Brand Identity · 2025
An identity for a community energy co-operative.
Zenith is a co-operative that installs solar panels on schools and community buildings and shares the income with its members. It needed an identity that felt trustworthy to councils and inviting to neighbours.
Challenge
The co-op communicates with very different audiences, from technical reports for councils to flyers for local residents.
Approach
I built a modular identity from one typeface and a set of sun-path diagrams that double as data visualisations, so reports and posters share the same visual grammar.
Result
Membership grew steadily after launch, and the co-op now produces all of its reports and campaigns in-house with the templates.
Project details
- Client — Zenith Co-op
- Year — 2025
- Discipline — Brand Identity
- Location — Bristol, UK
Credits
- Brand identity — Rowan Hale
- Copywriting — Hannah Clarke
- Photography — Tom Ellery